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Content Specialist

Netherlands, Noord-Holland, AmsterdamBrand & Marketing

Job description

Our mission is to help restaurants achieve online success. To aid in our mission we want to bring thought-leading content into the world that really inspires restaurateurs. As our Content Specialist, this will be your main responsibility. We are seeking a savvy wordsmith with a knack and love for writing, a comprehensive understanding of online marketing, and love and respect, and an intense curiosity for the restaurant industry.


  • Based on your own research, you write informative, inspiring, and activating articles on a wide range of topics related to online marketing for restaurants
  • Come up with catchy headlines and ensure that the content is ultimately published in error-free Dutch and English on the blog and the website via our CMS
  • Getting our Blog to the next level is your main focus and responsibility
  • Manage the translations of our Swedish, Danish, German and French blog
  • Help guard the tone of voice of Formitable
  • Have a creative and commercial outlook on content
  • Conducting analytical projects to improve blog strategies/tactics
  • Growing blog subscribers and expanding the overall blog's reach

Job requirements

  • Is a collaborative spirit as you will team up with strategic and creative colleagues, is flexible, and excellent at communication
  • Has content and project management skills
  • Studied journalism, HBO/WO education
  • SEO, Semrush, and keyword analysis are well-known tools to you. Experience with SEO copywriting can be demonstrated with articles/portfolio
  • 3-4 years of work experience in a similar position
  • Solid communication skills in both Dutch and English – written and in speech. We do not consider applicants who do not speak Dutch.
  • Other languages are a big plus
  • You’re a self-starter with a positive can-do mentality
  • You're born ready to build our thought leadership position in the restaurant industry

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